As it turned out, that the CIS is for luxury brands Lexus largest market in Europe. And our motorists prefer SUVs and hybrids like the West.
According to the vice-president of brand Lexus Europe Andy Pfayffenberhera, unlike Western Europe, CIS lion's share of sales of Lexus took off.
"In Russia, for example, we sell many SUVs. LX, GX, RX … Other models use less demand – the ratio of 70:30 in favor of SUVs and crossovers – says Andy Pfayffenberher. – In Western Europe the situation is the opposite – here we sell more cars, mostly hybrid. They account for almost 90% of our sales. "
According to Andy Pfayffenberhera, Western European market focused on compact cars – such as the hatchback Lexus CT 200h, which has become a best-selling brand in Europe. "With the new Lexus CT 200h, sold in Europe less than a year, we have already taken a 2.3% market share in this segment. That's a lot – he said. – For comparison, the overall proportion of Lexus Europe is only 1.2%. "
This year, the brand expects to realize in the European market about 10 thousand cars Lexus CT 200h. Following this model, the greatest demand in Europe is the crossover RX, which sold about twice as worse, reports "Avtostat."
According AYEB, sales Lexus the Russian market in January-August 2011 increased by 44% and amounted to 9,146 cars.
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